Introducing Wednesday

Jeremy Hamel
Founder & CEO

Every successful company on earth invests in telling its story. They distill their business into simple ideas and then use those ideas to win customers and partners. They tell product stories, brand stories, and investor stories.

They tell stories because, universally, people connect with stories. Undoubtedly, it is one of the best ways humans know to communicate.


One of the most important types of stories a company tells are is it’s employer stories.

The stories that help the company win talent.

Here are a few ways companies tell their employer stories:

Employer Brand stories - centered on the “employer value-proposition” (EVP); brand stories are used to build an employer persona and give candidates insight into a company, its values, and how it thinks about topics related to its business.

Recruiting stories - centered on a recruiting pitch, these stories are meant to drive candidates into a company’s talent pipeline and deliver hiring outcomes. Recruiting stories might be delivered directly to a single candidate by a recruiter or to a large audience, e.g., through recruitment marketing.

Job stories - represented as Job Reqs or Postings are meant to tell the story of an open role. Reqs are barely “stories” - and often default to a bulleted list of requirements and experience.

Today’s employer stories are missing the most important part

The people.

The people of a company are the best way for a company to tell its stories. Why? Because human nature.

The most compelling stories are about people we can relate to and delivered by people we find credible. The more overlap a story has with our interests or needs, the more value we place on it; the more credible the person delivering the story, the more we trust it.

For talent in the market, the most credible and valuable perspective is that of the people they would work most closely with if they decide to join the organization.

Wednesday is a company built on a simple idea - people join people.

We believe that every company is a well of incredible human stories just waiting to be told and that delivering those stories from the source is the best way for companies to acquire talent.

We believe that it is substantially (and measurably) more compelling for a candidate to “meet the Hiring Manager,” and learn about the role from the team, than it is to read a text-based job posting or listen to an outsourced pitch.

It’s early days, but we’re starting to prove it -

At Wednesday, we are unlocking the people layer for employer branding and talent acquisition.

We enable companies to capture authentic employee-generated video and use it to stand out in the marketplace, deliver a better candidate experience, and win more of the talent they touch.

We think, in time, companies will use employee-generated video to optimize the full-lifecycle recruiting process, reducing cost per hire and measurably increasing quality of hire.

We’re building Wednesday so talent teams can easily add their people layer at scale.

Because people join people.

If you’re interested to learn more, we’d love to meet.

Every successful company on earth invests in telling its stories.

They distill their business into simple ideas and then use those ideas to win customers and partners. They tell product stories, brand stories, and investor stories. They tell stories because, universally, people connect with stories.

One of the most important types of stories a company tells is its Employer Stories; the stories that help the company win talent.

Here are a few ways companies tell their employer stories:

Employer Brand stories - centered on the “employer value-proposition” (EVP); brand stories are used to build an employer persona and give candidates insight into a company, its values, and how it thinks about topics related to its business.
Recruiting stories - centered on a recruiting pitch, these stories are meant to drive candidates into a company’s talent pipeline and deliver hiring outcomes. Recruiting stories might be delivered directly to a single candidate by a recruiter or to a large audience, e.g., through recruitment marketing.
Job stories - represented as Job Reqs or Postings are meant to tell the story of an open role. Reqs are barely “stories” - and often default to a bulleted list of requirements and experience.

The problem is today’s employer stories are missing the most important part -

The people.

The people of a company are the best way for a company to tell its stories.

Why? Because human nature.

The most compelling stories are about people we can relate to and delivered by people we find credible. The more overlap a story has with our interests or needs, the more value we place on it; the more credible the person delivering the story, the more we trust it.

For talent in the market, the most credible and valuable perspective is that of the people they would work most closely with if they decide to join the organization.

Edelman index measures trust. Unfortunately, trust is down in general, but “A person like yourself” and a “Company technical expert” are 2 of the top 3 most trusted types of people.

Wednesday is a company built on a simple idea - people join people.

We believe that every company is a well of incredible human stories just waiting to be told and that delivering those stories from the source is the best way for companies to acquire talent.

We believe that it is substantially (and measurably) more compelling for a candidate to “meet the Hiring Manager,” and learn about the role from the team, than it is to read a text-based job posting or listen to an outsourced pitch.

Screenshot of a Wednesday Role Pitch

And we’re starting to prove it: 

One of our standout test campaigns on LinkedIn. $40k spent, 52% CTR, hundreds of candidates generated. Subject line was “Meet the Manager” or “Watch a Role Preview” - link was to a video of the manager pitching the open role. CTR benchmark is so low (7% is best in class) ours almost seems wrong (it’s not)

At Wednesday, we are unlocking the people layer for employer branding and talent acquisition.

We enable companies to capture authentic employee-generated video and use it to stand out in the marketplace, deliver a better candidate experience, and win more of the talent they touch.

We think, in time, companies will use employee-generated video to optimize the full-lifecycle recruiting process, reducing cost per hire and measurably increasing quality of hire.

Because people join people.

If you’re interested to learn more, we’d love to meet.

Jeremy Hamel
Founder & CEO